The ByteDance logo is seen at the entrance to a ByteDance office in Beijing on July 8, 2020 (GREG BAKER / AFP)

BEIJING/HONG KONG - Mainland tech giant ByteDance is considering listing its domestic business in the Hong Kong or Shanghai, people familiar with the matter told Reuters.

Of the two venues, the company prefers the Hong Kong special administrative region, according to two of the people

Of the two venues, the company prefers the Hong Kong special administrative region, according to two of the people. One of the two also said ByteDance is simultaneously studying the option to list its smaller, non-mainland business - which includes TikTok that is not available in the mainland - in Europe or the United States.

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The eight-year-old Beijing-based tech and media company had originally wanted to list as a combined entity, including TikTok and other operations, in New York or Hong Kong in a blockbuster deal. TikTok allows smartphone users to film and upload short videos with special effects within seconds.

But ByteDance has been in talks with bourse operator Hong Kong Exchanges and Clearing (HKEX) over the mainland business listing, one of the people said. The company was also discussing it with mainland securities regulators, according to the other two people.

Reuters previously reported that the mainland accounts for the bulk of ByteDance revenue, which one source said was around US$16 billion in 2019.

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A standalone listing could value the mainland business at more than US$100 billion in Hong Kong or on Shanghai’s Nasdaq-style STAR Market, according to two sources.

The review of separate plans for the mainland business comes amid growing concerns over US regulatory scrutiny and uncertainty over whether a 2013 audit deal between Beijing and Washington, that underpins mainland firms listing in the United States, will remain intact.

Indian mobile users browses through the Chinese owned video-sharing TikTok app on a smartphones in Amritsar on June 30, 2020. (NARINDER NANU / AFP)

The people interviewed by Reuters said the idea of splitting the whole business into two public listings and the venue discussions are preliminary and subject to change. They spoke on condition of anonymity because the information was private.

Plans may also be complicated by some heavyweight ByteDance investors looking to take over TikTok at a valuation of US$50 billion. 

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ByteDance declined to comment. HKEX said it doesn’t comment on individual companies. The China Securities Regulatory Commission didn’t respond to a request to comment.

BYTEDANCE VALUED AT UP TO $140 BLN

The discussions about the two listings were initiated before the investor plans for a separate TikTok buyout emerged, according to one source, but after the Committee on Foreign Investment in the United States (CFIUS) started to look into on TikTok’s handling over user data last year.

The plans for the two listings may also not directly influence how TikTok’s future will unfold, that person said.

ByteDance was valued at as much as US$140 billion earlier this year when one of its shareholders, Cheetah Mobile, sold a small stake in a private deal, Reuters has reported.

It generated around US$2.9 billion in profit for 2019, according to one of the people familiar with the matter. The company has set a 2020 revenue target of about 200 billion yuan (US$28.62 billion). TikTok, over the same period, is expected to hit revenue of US$1 billion.

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The bulk of revenue comes from advertising on apps under its mainland operations including Douyin - a mainland version of TikTok - and news aggregator app Jinri Toutiao, as well as video-streaming app Xigua and Pipixia, an app for jokes and humorous videos.

Some of the company’s other overseas apps include work collaboration tool Lark and music streaming app Resso.

In March, ByteDance founder Zhang Yiming announced a more independent personnel structure for the mainland business, by appointing a dedicated chairman and chief executive for the mainland business, while retaining the role of global chief executive himself.

US-listed mainland companies face tightened financial scrutiny and stricter audit requirements from US regulators, prompting a number of mainland companies including search engine giant Baidu and online travel firm Trip.com Group to consider abandoning a New York listing and move instead to an exchange closer to home.

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Shanghai’s tech-heavy STAR Market, seen as part of Beijing’s campaign to become self-sufficient in core technologies, has become the second largest market globally for IPOs so far this year, after the Nasdaq, with US$10.3 billion raised via offerings. Hong Kong’s bourse ranked third with US$8.9 billion raised, according to Refinitiv data.