Published: 11:40, June 16, 2023 | Updated: 12:02, June 16, 2023
TikTok to invest $12.2m to boost digital economy in SE Asia
By Xinhua

TikTok Chief Executive Officer Shou Zi Chew delivers his speech during the launch of TikTok Socio-Economic Impact Report 2023 event at The Ritz Carlton, Pacific Place in Jakarta, Indonesia, June 15, 2023. (PHOTO / REUTERS)

JAKARTA - Social networking platform TikTok will invest $12.2 million over the next three years to help over 120,000 small businesses in Southeast Asia, to transition their businesses from offline to online, said Chief Executive Officer Shou Zi Chew on Thursday.

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The investment comprises cash grants, digital skills training and advertising credits for small businesses in rural and suburban areas, including micro businesses.

Small businesses in this region polled increased their revenue by nearly 50% through selling their products and services on TikTok and close to 4 in 5 businesses (79%) transitioned from offline to online marketing channels using the platform

"The role we've played in expanding economic opportunities, education and community-building in this region and around the world is immense. We are excited to see the positive impact TikTok has had and are committed to continuing the work of helping individuals, communities, and businesses grow and thrive," said Chew at the launch of The TikTok Effect: Accelerating Southeast Asia's Businesses, Education and Community Report in Jakarta.

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According to the report, small businesses in this region polled increased their revenue by nearly 50 percent through selling their products and services on TikTok and close to four in five businesses (79 percent) transitioned from offline to online marketing channels using the platform. In addition, more than 80 percent of TikTok creators polled boosted their incomes through avenues such as TikTok LIVE and brand sponsorships.

TikTok Chief Executive Officer Shou Zi Chew delivers his speech during the launch of TikTok Socio-Economic Impact Report 2023 event at The Ritz Carlton, Pacific Place in Jakarta, Indonesia, June 15, 2023. (PHOTO / REUTERS)

Indonesia's Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan said at the event that Indonesia's digital economy has grown from $41 billion in 2019 to $77 billion in 2022, and TikTok is one of the digital platforms that is widely used, especially by young people.

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The newly released TikTok report suggests that this platform has more than 325 million monthly active users across Southeast Asia, and about 15 million businesses use the platform.