March 12–14, 2025 – Segway successfully hosted its annual APAC & MET Distributors' Conference in Istanbul, Turkiye, bringing together key partners from across Asia Pacific and the Middle East regions. Held at the iconic Hilton Bosphorus, the event was themed "ENGAGE • EXPLORE • EVOLVE", underscoring the brand's commitment to deepening partnerships, exploring market opportunities, and evolving through innovation.

Global Launch Momentum Builds with Regional Rollouts

Following its global debut at CES earlier this year, Segway's 3rd generation product lineup has continued to attract worldwide attention. In March, regional launch activities commenced in Australia, Thailand, and Russia, paving the way for broader market expansion. The Istanbul conference served as a pivotal moment to introduce the next-generation models to APAC and MET partners, ahead of their upcoming market rollouts — including the official launch in Turkiye scheduled for June.

Strategic Vision and Business Roadmap

The conference opened with a comprehensive strategic update from Segway's leadership team, covering key aspects of the 2025 Business Priorities, After-sales Service Strategy, and Long-term Growth Roadmap.

The 2025 business focus emphasized deeper partner collaboration, agile market adaptation, and digital transformation. To further enhance customer satisfaction and operational efficiency, the team unveiled an upgraded After-sales Service Strategy, which includes more localized service solutions, enhanced support infrastructure, and smarter digital tools for post-purchase care.

These initiatives reaffirm Segway's long-term commitment to building a strong, scalable, and sustainable ecosystem together with its global distributors.