In this Feb 24, 2020 file photo, workers prepare a cigar humidifier, with the image of Cuba's National Capitol, during the opening of the 22nd Cigar Festival, at the Havana Convention Center. Havana cigars are one of Cuba's star products.  (ADALBERTO ROQUE / AFP)

WASHINGTON - US President Donald Trump on Wednesday banned US citizens from bringing home rum or cigars from Cuba and from staying at Cuban government-owned hotels, as he sought to lock in the Cuban-American vote in the swing state of Florida ahead of November’s presidential election.

Since Trump took office in January 2017, he has been rolling back a detente with America’s old Cold War foe pursued by his Democratic predecessor, President Barack Obama.

Since Trump took office in January 2017, he has been rolling back a detente with America’s old Cold War foe pursued by his Democratic predecessor, President Barack Obama.

Trump’s aides believe his toughened stance has gone down well in the large Cuban-American community in south Florida, an important voting bloc in a state where he and Democratic presidential candidate Joe Biden are locked in a tight race.

“Today, as part of our continuing fight against communist oppression, I am announcing that the Treasury Department will prohibit US travelers from staying at properties owned by the Cuban government,” Trump said at a White House event.

“We’re also further restricting the importation of alcohol and Cuban tobacco,” the Republican president said at the ceremony honoring Bay of Pigs veterans.

Trump’s decision overturns Obama’s policy of allowing American travelers to bring back as much of Cuba’s legendary rum and cigars that they could carry in their baggage for personal use.

A Treasury factsheet said US citizens would be allowed to buy rum and cigars while visiting the Communist-run island, but would no longer be permitted to bring those products home.

“The current US authorities insist on the application of a sanctions policy against Cuba that has not achieved the proposed objectives in 60 years,” said a Cuban embassy official in Washington. “It is a wrong policy that is widely rejected by American society and even among Cuban Americans.”

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The measures - which bar Americans from staying at more than 430 hotels owned or controlled by the government and impose new restrictions on professional meetings, performances and sports competitions - are intended to deny revenue to Cuban authorities.

They are not expected to have any immediate impact since the island is closed off to foreign travelers due to the coronavirus pandemic.

Carrie Filipetti, deputy assistant secretary of state for Cuba and Venezuela, said the new policy “will continue even past the pandemic.”

Trump and Biden are competing fiercely in Florida, which Trump won in 2016 by just 1.2 percentage points. Trump will hold a rally in Jacksonville on Thursday.

Filipetti denied the measures were timed for electoral gain, saying they had been in the works for some time.

In June 2019, the Trump administration imposed heavy new restrictions on travel to Cuba, saying the move aimed to further pressure the Communist government over its support for Venezuela’s embattled President Nicolas Maduro.

READ MORE: Cuba says it is prepared if US chooses to sever diplomatic ties

Earlier this year, the Trump administration ordered Marriott International MAR.O to wind down hotel operations in Communist-run Cuba. Starwood Hotels, now owned by Marriott, was the first US hotel company to sign a deal with Cuba since the 1959 revolution amid normalization of relations sought by Obama.