In this Oct 9, 2019 photo, the National Basketball Association (NBA) store is seen in Beijing. (GREG BAKER / AFP)

GUANGZHOU - The National Basketball Association (NBA) announced that the world largest flagship store opened in China's south city of Guangzhou.

"The store is not just a place that sells shirts and shoes, it will be a platform for our fans to communicate with us," Tong Kaishen, vice-president of NBA China said.

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"The fans will instruct us to keep learning, keep creating and embracing local basketball culture," he added.

The Guangzhou store has upper and lower floors and a mezzanine, covering an area of 2,680 square meters. The first floor is the Nike Basketball Experience Store, and the mezzanine is a NBA collection souvenir exhibition area. The second floor features NBA series brands and products.