This Sept 10, 2021 file picture shows the logo of Ferrari prior to a practice session at the Autodromo Nazionale circuit in Monza ahead of the Italian Formula One Grand Prix. (MIGUEL MEDINA / AFP)

Ferrari has signed a multi-year accord with Swiss technology firm Velas Network to create digital content for its fans, the luxury sports car maker said on Monday.

Velas is a leading provider of blockchain technology and non-fungible tokens, cryptographic assets stored on a blockchain which have an identification code that makes them unique and have gained popularity as a way to sell digital art

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

"In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship," Ferrari said in a statement.

READ MORE: Ferrari confirm Leclerc's crash led to driveshaft failure

Velas is a leading provider of blockchain technology and non-fungible tokens, cryptographic assets stored on a blockchain which have an identification code that makes them unique and have gained popularity as a way to sell digital art.