Tourists enjoy cherry blossoms at Yuyuantan Park in Beijing, March 29, 2023. (PHOTO / XINHUA)

BEIJING - China has launched a campaign to boost consumption in the cultural and tourism sectors, according to a circular issued by the Ministry of Culture and Tourism.

The campaign, which will last until the end of this year, also aims to ensure the people benefit from consumption. The circular demands formulating and implementing measures to subsidize the consumers and ease the difficulties facing small and micro enterprises.

Administrative departments of culture and tourism across the country are asked to collaborate with financial institutions, e-commerce platforms, new media platforms and other organizations in holding a variety of activities to promote consumption.

ALSO READ: China's express delivery sector grows as consumption recovers

The circular also calls for more activities such as concerts, music festivals and exhibitions.