In this file photo dated, a car passes Meta's logo on a sign at the company headquarters in Menlo Park, California, United States. (PHOTO / AP)
KUALA LUMPUR - Malaysia said on Friday it will take legal action against Facebook parent company Meta Platforms for failing to remove "undesirable" posts, the strongest measure the country has taken to date over such content.
Last year's closely fought national election has led to a rise in ethnic tensions and since coming to power in November, Prime Minister Anwar Ibrahim's administration has vowed to curb what it calls provocative posts that touch on race and religion.
Facebook has recently been "plagued by" a significant volume of undesirable content relating to race, royalty, religion, defamation, impersonation, online gambling and scam advertisements, the Malaysian Communications and Multimedia Commission said in a statement.
It also said Meta had failed to take sufficient action despite its repeated requests and that legal action was necessary to promote accountability for cybersecurity and to protect consumers.
The action against Facebook comes just weeks ahead of regional elections in six states that are expected to pit Prime Minister Anwar Ibrahim's multi-ethnic coalition against a conservative Malay Muslim alliance
Meta did not immediately respond to a request for comment. The commission also did not immediately respond to a request for comment on what legal action might be taken.
ALSO READ: Google, Twitter, Meta face tougher EU online content rules
Race and religion are thorny issues in Malaysia, which has a majority of Muslim ethnic Malays alongside ethnic Chinese and ethnic Indian minorities.
Commentary on the country's revered royals is also a sensitive issue and negative remarks towards them can be tried under sedition laws.
The action against Facebook comes just weeks ahead of regional elections in six states that are expected to pit Anwar's multi-ethnic coalition against a conservative Malay Muslim alliance.
Facebook is Malaysia's biggest social media platform with an estimated 60 percent of its population of 33 million having a registered account.
A file photo taken on Nov 19, 2021 shows the US online social media and social networking service Facebook's logo on a smartphone screen in Moscow. (PHOTO / AFP)
Globally, big social media firms that include Meta, Google's YouTube and TikTok are often under regulatory scrutiny over content posted on their platforms.
Some Southeast Asian governments have frequently requested that content be taken down.
In 2020, Vietnam threatened to shut down Facebook in the country if it did not bow to government pressure to censor more local political content on its platform. It said last year that social media platforms operating in Vietnam removed more than 3,200 posts and videos in the first quarter that contained false information and violated the country's law.
READ MORE: Meta must face trial over AI trade secrets, judge says
In Indonesia, Facebook in 2019 took down hundreds of local accounts, pages and groups linked to a fake news syndicate.