(From left) President of Johnnys’ Island Yoshihiko Inohara, new president of Johnny and Associates Noriyuki Higashiyama, outgoing president Julie Keiko Fujishima and lawyer Hiroshi Kimeda, all from the talent agency behind Japan's biggest boyband empire, bow at the start of a press conference about allegations of sexual abuse by the group's late founder, at a hotel in Tokyo on Sept 7, 2023. (PHOTO / AFP)

TOKYO - The niece of Johnny Kitagawa, the late J-pop mogul accused of sexually abusing hundreds of boys and young men over decades, apologized on Thursday for the abuse he carried out and stepped down as the head of the talent agency her uncle founded.

Kitagawa, who died in 2019 aged 87, headed the most powerful talent agency in Japan's pop music industry and the scandal, which emerged fully earlier this year, has horrified the country.

Julie K. Fujishima, 57, bowed deeply as she faced reporters, and apologized for the abuses, saying she stepped down on Tuesday.

"Our office Johnny & Associates, and myself Julie Keiko Fujishima... recognize that Johnny Kitagawa did sexually abuse (the boys). I apologize to the victims from the bottom of my heart."

Since the BBC aired a tell-all documentary in March, the national sense of outrage in Japan has borne similarities to the reactions seen in the United States and Britain after the scandals involving Hollywood movie producer Harvey Weinstein, and British TV star Jimmy Savile.

Our office Johnny & Associates, and myself Julie Keiko Fujishima... recognize that Johnny Kitagawa did sexually abuse (the boys). I apologize to the victims from the bottom of my heart.

Julie Keiko Fujishima, the niece of late J-pop mogul Johnny Kitagawa

As more Japanese media took up the story, lawmakers voiced outrage, while the United Nations' human rights experts also criticized the talent agency for its handling of the allegations.

Founded by Kitagawa in 1962, Johnny & Associates has an outsized cultural presence in Japan, producing some of the most popular names in J-pop including SMAP and Arashi, both with massive fan bases across East Asia.

Fujishima named Noriyuki Higashiyama, a former member of the hit 1980s boy-band Shonentai, as the new head of the agency.

ALSO READ: J-pop agency chief quits over sex abuse scandal

Higashiyama, 56, said he had never been a victim of the abuse or witnessed it, but had been aware of the rumours. "I couldn't, and didn't, do anything about it," he said.

"It will take time to win back the lost trust, but I will devote the rest of my life to dealing with this problem."

New president of Johnny and Associates Noriyuki Higashiyama (left) and outgoing president Julie Keiko Fujishima speak to the media at the start of a press conference about allegations of sexual abuse by the group's late founder, at a hotel in Tokyo on Sept 7, 2023. (PHOTO / AFP)

Calling the scandal "the most pitiful incident in human history", Higashiyama said there had been debate, but no conclusion, as to whether the agency should change its name.

Yukihiro Ohshima, a member of the Johnny's Sexual Assault Victims' Association, said: "I think she acknowledged and sincerely apologized for what happened. It's not like the emotional scars are gone but I think out of 100 points things have gotten a little easier by about 10."

Fujishima, who is the sole owner of the company, said she would stay on as representative director until the work of compensating the victims was complete. The agency had yet to work out how that would work

Fujishima, who is the sole owner of the company, said she would stay on as representative director until the work of compensating the victims was complete. The agency had yet to work out how that would work.

The agency's official confirmation of Kitagawa's conduct prompted Japan Airlines to announce that it would suspend the use of Johnny & Associates' talent in its advertisements. Major insurer Tokio Marine & Nichido Fire Insurance also said it would consider terminating its contract with the agency.

ALSO READ: Japanese entertainment tycoon Johnny Kitagawa dies at 87

Secret life

The first media reports of Kitagawa's abuses of boys and young men, known as Johnny's Juniors, were carried by local tabloid Shukan Bunshun in 1999, but the scandal blew wide open this year as more victims came forward after the BBC's report.

Junya Hiramoto (second right) and Shimon Ishimaru (left) with other members of the Johnny's Sexual Assault Victims Association attend a press conference at Japan National Press Club, Tokyo, Japan, on Sept 7, 2023. (PHOTO / KYODO NEWS VIA AP)

A victims' group called for revisions to laws to protect children not only from abuse by a parent or guardian but other adults in positions of power. An opposition party put forward a bill, which failed to pass during the last session of parliament.

One former "Junior", Kauan Okamoto, told a press conference in April that he had been the target of Kitagawa's advances on as many as 20 occasions since he was 15.

The first media reports of Kitagawa's abuses of boys and young men, known as Johnny's Juniors, were carried by local tabloid Shukan Bunshun in 1999, but the scandal blew wide open this year as more victims came forward after the BBC's report in March

"Juniors" would regularly sleep over at Kitagawa's apartment in groups, with one or several being targeted by Kitagawa for the night, he said. On one occasion, Okamoto said he had received oral sex from Kitagawa, and cash the following day.

A report published last week by a third-party investigation team led by a former attorney general and commissioned by the agency also described similar testimony from victims.

Despite his status, Kitagawa kept a low profile in public and few photographs of him are available. He never faced criminal charges and continued recruiting teenage boys until his death.

READ MORE: Member of J-pop boy band resigns over sexual misconduct

Born in Los Angeles and raised in Japan, Kitagawa was known as Johnny-san by the boys on his agency's books. He cultivated generations of male idols and all-boy bands, a business model that has been emulated across East Asia.  He holds several Guinness World Records, including for the most #1 singles produced by an individual.