Published: 10:16, January 11, 2024 | Updated: 10:32, January 11, 2024
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EV startups from China return to CES
By ​Mingmei Li in Las Vegas

Exhibitors showcase products blending AI, 5G as key concepts at Las Vegas event

Visitors check BOE's latest technology - 45-inch 8K borderless smart cockpit screen equipped in Geely's all-electric model Galaxy E8 at the Consumer Electronics Show which runs from Tuesday to Friday in Las Vegas. The screen, billed as the world's first of its kind, was developed by BOE and launched globally just ahead of the CES. (LIA ZHU / CHINA DAILY)

Chinese startups in the EV industry have returned to the Consumer Electronics Show, or CES, this year, showcasing new technologies that demonstrate the application of new energy and electric vehicles in various scenarios.

Nearly half the exhibitors at the event in Las Vegas, from Tuesday to Friday, are international participants, with a notable increase in Chinese companies.

Those companies are featuring artificial intelligence as the main concept in a variety of their EV products, while also making connections with 5G technologies, augmented reality and virtual reality, big data, energy and power, robotics, video and audio technologies.

"We are seeing, especially compared to the last two years, a lot of growth across the pack, and especially from China as well," Jessica Boothe, the director of market research at the Consumer Technology Association, or CTA, told China Daily. The CTA is hosting the CES.

By combining distinctive characteristics and strengths from China with global innovative concepts, the startups are exploring fresh opportunities in the international market.

"Our skateboard chassis is an application of AI in the execution and control layer, innovating in both technology and business models," Paul Li, founder and CEO of EV startup company U POWER, which has offices in both China and the US, said.

The company's new product is the most energy-efficient in its class globally among electric vehicles, almost double the efficiency of mainstream competitors in the US market, he said.

China's first mass-produced skateboard chassis-by-wire allows for smart EV customization at low costs with efficiency. The company's Cargo Van product — which originated in China but was developed with technology in the US — has now received 53,000 orders from the US, Japan, the EU and the Southeast Asian region.

With collaboration with top chip companies Nvidia and Renesas on the computing platform for scalable computing power, the company's research and design team in China also combines the Chinese EV market's automotive engineering and supply chain strengths to make the product more competitive internationally.

"China is a leader in the electric vehicle industry; we also want to help other global players excel in this industry," he said.

"The trade frictions (between the US and China) present significant challenges for all our businesses as startups. Our approach is to adapt from the beginning, seeking opportunities within this context, integrating internal resources, and balancing globalization with localization."

NaaS, the first EV-charging company from China listed on the Nasdaq, aims to expand its influence in the global clean energy sector by leveraging its successful business model in China and aligning with US market dynamics.

One-stop station

"Besides the basic infrastructure of charging piles, we also demonstrate the in-depth operation and maintenance, combining digital scenarios to form a one-stop charging service station for our customers," Zhai Yubo, general manager of NaaS, told China Daily.

The company has connected a total of 73,000 public charging stations in China, and the number of charging piles connected has exceeded 730,000.

An owner of a new EV won't refuel at a roadside station as traditional gasoline vehicles do. New EVs inherently offer digital service capabilities, he said.

Also, the company is going to launch its new product, a "charging robot", combining AI, big data and the internet.

"The potential for collaboration in new energy charging far exceeds competition, as everyone in this field is witnessing rapid technological development and integration," he said.

Established in 2021, AC Future is showcasing the electric recreational vehicle product at the event.

"The China market is two times the size of the North American market, so as the vehicle production grows, the technology is going to grow quicker," AC Future President Rich Schmidt said.

mingmeili@chinadailyusa.com