Taylor Swift stands on the field after an AFC Championship NFL football game between the Baltimore Ravens and the Kansas City Chiefs, Jan 28, 2024, in Baltimore. (PHOTO / AP)

NEW YORK - The social media platform X has blocked users from searching for Taylor Swift after fake sexually explicit images of the pop singer proliferated on social media this week, an executive said on Sunday.

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Searches for Swift's name on Sunday afternoon on the social media platform formerly known as Twitter yielded the error message, "Something went wrong. Try reloading".

X has said the overwhelming majority of content views are of "healthy" posts. Musk and X CEO Linda Yaccarino have articulated a new policy called "freedom of speech, not reach" that restricts the distribution of some posts but refrains from deleting them

"This is a temporary action and done with an abundance of caution as we prioritize safety on this issue," Joe Benarroch, head of business operations at X, said in a statement.

Swift was named Time Magazine's "Person of the Year" in 2023 after launching a record-shattering global tour and becoming the world's most-streamed musical artist.

White House Press Secretary Karine Jean-Pierre called the fake images "alarming" on Friday, and said social media companies have a responsibility to prevent the spread of such misinformation.

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Jean-Pierre said at a news briefing that lax enforcement against false images, possibly created by artificial intelligence (AI), disproportionately affects women.

One image of Swift shared on X was viewed 47 million times before the account was suspended, according to a New York Times report.

Since billionaire Elon Musk acquired Twitter in 2022, he has been criticized for his own controversial posts and his efforts to overhaul the platform's content moderation policies. Many advertisers on the platform have pulled back spending, fearful of appearing next to harmful posts.

Taylor Swift arrives at the 81st Golden Globe Awards on Jan 7, 2024, at the Beverly Hilton in Beverly Hills, California. (PHOTO / AP)

X has said the overwhelming majority of content views are of "healthy" posts. Musk and X CEO Linda Yaccarino have articulated a new policy called "freedom of speech, not reach" that restricts the distribution of some posts but refrains from deleting them.

READ MORE: Taylor Swift ruled pop culture in 2023, to dominate again in 2024

The search restrictions come ahead of a 2000 GMT National Football League (NFL) playoff game between the Kansas City Chiefs and Baltimore Ravens, which Swift - who is dating Chiefs tight end Travis Kelce - is expected to attend.

Broadcasts of Chiefs games often show Swift's reactions.