Published: 17:38, March 10, 2024 | Updated: 17:45, March 10, 2024
China's Bluetooth headphone market grows in 2023
By Xinhua

In this file photo dated April 12, 2021, headphones are displayed at the International Electronics and Smart Appliances Expo in Guangzhou, south China's Guangdong province. (PHOTO / XINHUA)

BEIJING - China's Bluetooth headphone market saw expansion last year, data from a recent industry report showed.

Some 85.52 million units of Bluetooth headphones were sold in China last year, increasing 7.5 percent year-on-year, according to the report from global market research firm International Data Corporation (IDC).

In breakdown, sales of true wireless earphones increased 5.1 percent year-on-year to 60.9 million units, while sales of open-ear headphones hit 6.52 million units, soaring 130.2 percent year-on-year.

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The report forecasts that the open-ear headphone market in China will continue to grow this year, wireless earphones produced by cellphone brands will become cheaper, and sales channels for the headphones will diversify.