Hong Kong retailers are gearing up for the Christmas period with holiday products and activities aimed at driving up sales.

Gigi Chan Kit-yi, a salesperson in S’machi mochi, a local pre-order pastry shop, said they have launched promotional activities for the holidays, including discounts such as a "buy three, get one free" offer.

The pastry shop has a diverse consumer base, said Chan. “Local consumers account for 60 percent, while overseas consumers make up the remaining 40 percent,” she added.

Even though many of their customers could go traveling during the holiday, she said she expects a 20 to 30 percent growth in customer volumes and sales this month.

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Leon Li, director of wine shop Chill Wine, said he also anticipates a boost in customer numbers during the Christmas period. “The daily traffic before December was just single digits, and it has increased to double digits this month,” he said.

“People tend to send gifts to each other during the holidays, so basically every customer will purchase something,” he added. He’s hoping for a rise in the number of customers in the coming years.

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Christina Hau Shun, CEO of Hong Kong-based real estate investment trust Champion REIT, said that spending for Christmas Day started from the end of November. Many tourists from the Chinese mainland will come to Hong Kong to experience the city’s unique holiday atmosphere, she added.

Langham Place, a shopping mall in Mongkok owned by the group, has launched innovative shopping activities, including consumption rewards, Christmas markets and performances to attract customers. “Traffic flow and sales are expected to grow by double digits, compared to the same period last year,” said Hau.

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“Hong Kong boasts a vibrant Christmas atmosphere, which can lure residents to stay in the city and tourists to visit during the holiday season,” said Simon Kwok Siu-ming, chairman and CEO of beauty products retail group Sa Sa International Holdings.

The group will continue to launch Christmas gift boxes and will also team up with KeeTa, mainland-based food delivery giant Meituan’s sister company in Hong Kong, as well as digital payment platforms, to provide coupons for local people and travelers, Kwok said.

Insiders in the catering and retail industry also believe that resumption of the multiple-entry Individual Visit Scheme for Shenzhen permanent residents on Dec 1 will counter the impact of locals traveling to and spending in Chinese mainland cities.

Contact the writer at thor_wu@chinadailyhk.com