Kimi Raikkonen, driver of the #91 Onx Homes/iLOQ Chevrolet, looks on in the garage area during practice for the NASCAR Cup Series EchoPark Automotive Grand Prix at Circuit of The Americas on March 24, 2023 in Austin, Texas. (PHOTO / AFP)

BEIJING - Formula One 2007 world champion Kimi Raikkonen has agreed a partnership with Chinese EV company Zeekr.

The company announced the development on social media on Tuesday, writing on X (formerly Twitter) that Raikkonen had signed on to become the firm's chief performance advisor, adding that the Finn would oversee the launch of the Zeekr 001 FR in Beijing on Friday.

Raikkonen, 44, retired from F1 at the end of 2021 after almost 20 years in the sport. Making his debut with Sauber in 2001, the Finn then spent five seasons with McLaren before moving to Ferrari for 2007, where he secured his only World Championship title after a dramatic season-long battle with Lewis Hamilton and Fernando Alonso.

In this file photo dated on Dec 11, 2020, Alfa Romeo's Finnish driver Kimi Raikkonen drives during the second practice session ahead of the Abu Dhabi Formula One Grand Prix at the Yas Marina Circuit in the Emirati city of Abu Dhabi. (PHOTO / AFP)

After a two-year hiatus, Raikkonen returned to F1 in 2012 with Lotus, before moving back to Ferrari in 2014 and then finishing his career with three seasons at Alfa Romeo. His tally of 349 race starts stood as an F1 record until it was toppled by Alonso at the 2022 Singapore Grand Prix.

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Known for his taciturn and free-spirited demeanor, Raikkonen enjoyed a strong following in China during his F1 days, despite never winning the Chinese Grand Prix.