Guangzhou's landmark Canton Tower, nicknamed the "Slim Waist" for its elegant design, has earned 426.8 million yuan in advertising revenue from its outdoor lighting system, according to a Guangzhou Daily report.
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The 2015-built tower is adorned with 70,000 LED lights spanning a total area of 6,500 square meters. Its dazzling light displays, often synchronized with other skyscrapers along the Pearl River, have become a major attraction for the city.
The tower has hosted a total of 2,799 outdoor advertisements, comprising 1,797 commercial ads and 1,002 public service announcements, Luo Jiu, general manager of Guangzhou Tower Tourism and Cultural Development Co, revealed at a recent meeting held by the Ministry of Housing and Urban-Rural Development.
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The article is translated from original report in Chinese as published on the official website of Guangzhou Daily