The United States government's recent adjustment of the "de minimis" tariff exemption policy for small packages and low-value items imported from China will only prompt Chinese cross-border e-commerce platforms to realign supply chains and logistics networks, accelerate the establishment of overseas warehouses and diversify layouts in emerging markets to navigate tariff challenges, experts said on Tuesday.
They said the revocation of the small-package tax exemption will lead to higher prices of goods that were once affordable and widely accessible to customers in the US, increase consumption costs and affect their shopping experiences, while ultimately hurting their interests.
The comments came as US President Donald Trump temporarily suspended the imposition of tariffs on low-value products from China shortly after announcing an end to the duty-free policy for shipments worth less than $800.
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However, the "de minimis "tariff exemption will again be eliminated after the US Department of Commerce establishes a system to "fully and expediently process and collect tariff revenue", according to the executive order signed by Trump.
Hong Yong, an associate research fellow at the Chinese Academy of International Trade and Economic Cooperation, said the adjustment of the "de minimis" policy will bring about challenges to Chinese cross-border online marketplaces, as it adds to transportation and logistics costs and operational pressures for these platforms in the US, pushing them to adjust pricing strategies and optimize supply chain management to reduce dependence on any single market.
In order to mitigate the impact, Hong said that Chinese e-commerce platforms should invest more in establishing overseas warehouses and distribution centers, accelerate steps to expand their footprint in more diverse markets, and strengthen cooperation with international logistics enterprises to improve delivery efficiency and lower logistics costs.
Liu Ying, a professor from Capital University of Economics and Business, said: "If the elimination of the small-package tax exemption is finally implemented, the costs for US consumers purchasing Chinese-made products will increase. The move will make shoppers become prudent when choosing commodities, and some of them may reduce the frequency of purchases."
Chinese cross-border e-commerce platforms, including Shein and PDD Holdings' Temu, have gained popularity among US consumers as they offer a wide selection of merchandise at competitive prices. Most of the products are shipped directly from factories or warehouses in China.
The two online discount retailers have taken steps to expand their operations in the US. Last year, Temu began adding Chinese sellers to its site that have inventory at US warehouses, allowing it to ship packages faster to shoppers in the US. Shein has opened distribution centers and a supply chain hub in the US, and started to diversify its supply chain, adding more suppliers from Brazil.
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Zhang Zhouping, a senior analyst at the Internet Economy Institute, a domestic consultancy, said the US government aims to weaken the competitive advantages of Chinese goods in terms of cost-effectiveness and contain China's cross-border e-commerce enterprises by adjusting the tariff exemption policy on low-cost packages from China.
The recent policy shift will not only result in reduced supply and fewer choices for US consumers, but will also have a negative impact on the overall development of the global e-commerce industry, Zhang said.
He added that it is important for Chinese online retailers to strengthen localized operations in overseas markets in order to reduce international transportation costs and expand their global reach to emerging markets in Southeast Asia, Europe and South America.
