A photo taken with a fisheye lens on April 11, 2022 shows people passing by Italian luxury store Gucci in the shopping center Galleria Vittorio Emanuele II, in central Milan. (PHOTO / AFP)

MILAN/BRUSSELS - EU antitrust regulators who raided Kering's Gucci and other fashion firms in April are looking into how they set prices of handbags and leather goods for distributors, three people with direct knowledge of the matter told Reuters.

Kering confirmed at the time that Gucci was cooperating with the EU regulators after Reuters previously reported the European Union dawn raid on its site in Milan, which makes such products.

The EU competition watchdog is investigating whether the companies are imposing consumers prices on multi-brand retailers selling their products and threatening not to sell to them if they do not respect these prices, one of the people said

The European Commission and Kering declined to comment on Monday.

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The Commission, which did not name the companies it raided, said at the time that they may have breached EU antitrust rules against cartels and restrictive business practices, but did not provide details.

The EU competition watchdog is investigating whether the companies are imposing consumers prices on multi-brand retailers selling their products and threatening not to sell to them if they do not respect these prices, one of the people said.

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Such practices are illegal under EU antitrust rules and breaches can lead to fines up to 10 percent of a company's global turnover.

US clothing company Guess was hit with a 40 million euro ($43 million) fine in 2018 for preventing retailers from setting the retail price of its products independently.