The logo of Indonesia's leading e-commerce site Tokopedia is seen during the launch of Tokopedia and the social media video-sharing app TikTok's Buy Local Campaign in Jakarta on Dec 12, 2023. (PHOTO / AFP)

JAKARTA - After merging with Chinese social media platform TikTok, Indonesian e-commerce company Tokopedia is reinforcing its dedication to formulating a business strategy for local sellers in order to benefit micro, small and medium-sized enterprises (MSMEs) in Indonesia.

TikTok also pledged to help promote Indonesia's digital economy and support local MSMEs, pledging to invest over $1.5 billion in the next few years to provide financial support for the future development of the e-commerce business in Indonesia

Tokopedia's Head of Communication Aditya Grasio Nelwan said on Thursday that Tokopedia, with 75 percent of its shares owned by TikTok now, is committed to persistently assisting MSMEs in various aspects, including marketing strategies, branding, and the development of business strategic plans.

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Tokopedia is a business entity of Indonesia's GoTo Group, the country's largest internet technology company. TikTok's e-commerce service has restarted in Indonesia since Dec 12 with strategic cooperation with GoTo.

TikTok also pledged to help promote Indonesia's digital economy and support local MSMEs, pledging to invest over $1.5 billion in the next few years to provide financial support for the future development of the e-commerce business in Indonesia.

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Immediately following the merger, TikTok and Tokopedia initiated a local campaign on the national online shopping day, Harbolnas, on Dec 12. Among the numerous product categories available, the highest demand was observed for beauty products, body care items, fashion, and household appliances.