India's national flag flaps next to the "National Emblem" at the Indian parliament building in New Delhi on Sept 17, 2023. (PHOTO / AFP)

NEW DELHI - The Indian government Tuesday issued an advisory to all platforms to comply with information technology (IT) rules amid growing concerns around deepfakes and misinformation powered by artificial intelligence (AI).

The advisory was issued by the Federal Ministry of Electronics and Information Technology.

"The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language including through its terms of service and user agreements and the same must be expressly informed to the user at the time of first-registration and also as regular reminders, in particular, at every instance of login and while uploading/sharing information onto the platform," reads the advisory.

Recently deepfake videos of Indian film actresses surfaced on social media, triggering an outrage among the public

According to the ministry, the advisory is the culmination of the discussions held by the federal junior minister for electronics and information technology Rajeev Chandrasekhar during Digital India dialogues with intermediaries for one month.

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The terms of service and user agreements must clearly highlight that intermediaries/platforms are under obligation to report legal violations to law enforcement agencies, the advisory further said.

The measure aims to ensure platforms identify and promptly remove misinformation, false or misleading content, and material impersonating others, including deepfakes.

Deepfake is a video of a person made by using AI tools to digitally alter faces and bodies so that they appear to be someone else. It is typically done maliciously or to spread false information.

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Recently deepfake videos of Indian film actresses surfaced on social media, triggering an outrage among the public.