A couple poses for photos at a seashore scenic area in Sanya, south China's Hainan province, Dec 19, 2023. (Xinhua/Fan Yuqing)

SANYA, China - Since the beginning of winter, the tourism market in Sanya, Hainan province, has been heating up continuously. According to official data, the city witnessed a peak season for tourism since mid-November, which is expected to last until the Spring Festival.

Tourists have fun at Dadonghai scenic area in Sanya, south China's Hainan province, Dec 15, 2023. (PHOTO / XINHUA)

Tourists are seen at the entrance of popular attraction Tianyahaijiao, which literally means "edges of heaven and corners of the sea",  in Sanya, south China's Hainan province, Dec 19, 2023. (PHOTO / XINHUA)

Tourists visit a night market in Tianya district of Sanya, south China's Hainan province, Dec 20, 2023. (PHOTO / XINHUA)

Tourists take a rest at a scenic area in Sanya, south China's Hainan province, Dec 15, 2023.

Tourists arrive at Sanya Phoenix International Airport in Sanya, south China's Hainan province, Dec 19, 2023. (PHOTO / XINHUA)

Tourists shop at a duty-free mall in Sanya, south China's Hainan province, Dec 21, 2023. (PHOTO / XINHUA)